Ready to Eat Indian Food
Revolutionaolutionary Idea, So EASY So TASTY
The Journey of The Taste company started from rigorous consumer visits, we observed that most consumers have strong feeling that current Ready to Eat/Instant Food food brands are
- Not Good for health
- Not tasty
- Have Chemicals and Preservatives
- Need preparation time / minimal cooking
- Not really Instant
Unfortunately, No Home-grown Instant Food brand has focused in addressing the real needs of Indian consumer. As a result, we were forced to consume non traditional food. Thus the category for ‘Ready to Eat for Indian meals and breakfasts’ has not grown significantly over the years.
We have also observed that most of the consumers skip their meals owing to their busier lives. The food is being given least preference over work and social life. Food is now being considered to be limiting the consumer lives as it involves a lot of time and efforts. The Pre and Post Cooking Mess is seen as the biggest hurdle by home cooks.
With all this knowledge wealth, The origins of The Taste company shaped up. Our Aim is to deliver Highest Quality Fresh food which can be Instantly made without any hassles alongside ensuring Compliance on Consumer health and nutrition.
Idea was simple but revolutionary!
The Taste Company or as we call it TTC, is an Instant Food Brand that is cooked with home-style recipes taken up by a Notch. In simple words, we prepare Ready to Eat meals which has already been cooked and can be consumed by just adding hot water with no further preparation required. Our food is produced with the help of state-of-the-art infrastructure and technology which involves freeze-drying process which are ultra-hygienic and ensure retention of original nutrients, tenderness, flavor, aroma and texture. The Taste Company comes with a minimum of 6 months shelf-life under Normal room temperature. Our products portfolios covers right mix of non-veg and veg categories which serves all stages of life and every day routine.
We want to enhance Consumer quality of life through better food habits thus, contributing to a healthier future. Our core value system is driven by our commitment to excellence in this segment. Hence, we are 100% Natural and DO NOT use any sort of ADDITIVE and ARTIFICIAL SUBSTANCE in our eatables.
We are also Anti Plastic thus keen to avoid any plastic in our packaging, Our offering is in Eco Friendly Packs That’s why The Taste Company has managed to produce typically homemade, Indianized, scrumptious and personified, fresh and healthy foods for millions of our consumers.
Vision Statement
To make Fresh, Tasty and Healthy Hot Indian food accessible to consumers anytime-anywhere.
Mission Statement
To become a most trusted brand in the instant food segment, through our process and commitment to excellence.
Values
We are committed to doing the right thing always. Be Honest and Straightforward consumers, with business partners and with each other. We are data-based and intellectually honest in advocating proposals, including recognizing risks.
We stand out by excelling in execution. We
demonstrate quality with speed. We are intolerant to mediocrity. We embrace
technology to gain a competitive advantage. We
upskill, learn, and coach to improve
continuously.
We accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness. We all act like owners, treating the Company’s assets as our own and behaving with the Company’s long-term success in mind.
We respect our colleagues, customers, and consumers, and treat them as we want to be treated.
We are curious to learn. We are open to ideas from anywhere. We value critique from all stakeholders. We embrace diversity.
We believe that the Customer is the Queen, We Start with them and work backward. We vigorously work to earn and keep consumer trust.
We dare to think big and bold. We think out of the box. We break barriers otherwise thought impossible.
Fresh and healthy foods for millions of our consumers.
